Laniccia

In a pseudo-scientific manner, the artist here combines fuzz from his dryer that had come into daily contact with his skin with self-portraits and chromatograms of the gene MC1R on plastic panels.  On the one hand, the picture panels are reminiscent of medicinal-scientific charts, and on the other, we may find in them advertising strategies for care products. Here Caloro is playing with the viewer’s expectations, which are influenced by the image language of the new media. Instead of providing information, the artist avoids plausible contexts, however, and thus, subverts any functional value of the charts.